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Carolyn Lighty
3 days ago3 min read
How Your Growth-Challenged Business Can Pull an Eagles-Style Upset
A symbolic reference to the match-up between the Philadelphia Eagles and the Kansas City Chiefs. Growth-challenged businesses can learn...
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Carolyn Lighty
Jan 303 min read
The Changing Landscape of DEI Support: Challenges and Opportunities for Nonprofits
As the sun sets on traditional DEI commitments, and we prepare to face obstacles and setbacks due to the changing DEI climate, there is a...
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Carolyn Lighty
Jan 222 min read
Multiply Your Potential: The Power of Fractional Executives
The equation "Fractional Executives + Business Objectives = Successful Outcomes²" powerfully captures the transformative potential of...
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Carolyn Lighty
Jan 13 min read
Resolutions -> Results: Embracing Data-Driven Growth Imperatives for 2025
Contemplating New Year resolutions for your business? The stark reality is that most resolutions, whether personal or professional, are...
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Carolyn Lighty
Dec 19, 20243 min read
Providing Direction vs. Giving Instruction: Which Drives Better Results from a Fractional CMO?
Dynamic Fractional CMO lead, stakeholder meetings provide direction that drives your transformation of marketing strategies from concept...
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Carolyn Lighty
Nov 22, 20246 min read
The Pursuit of Business Growth & Financial Sustainability in 2025: Food for Thought for Business Leaders
As we approach 2025, business leaders face the dual challenge of driving growth while also embracing data-driven opportunities that...
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Carolyn Lighty
Oct 30, 20243 min read
Strategic Marketing Leadership: Key Focus Areas for Success in 2025
As we approach the end of 2024, C-suite executives must focus on strategic marketing leadership to ensure their companies are...
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Carolyn Lighty
Oct 25, 20244 min read
US Market Regulatory Considerations: India-Based Companies Advised to Prepare in Light of Potential Changes and Election Impacts
As India-based companies look to expand into the lucrative US market, understanding and preparing for regulatory challenges is crucial....
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Carolyn Lighty
Oct 12, 20246 min read
FINDING US MARKET OPPORTUNITIES
Growth Sectors, Declining Industries, and Exploring AI's Impact The US market continues to evolve rapidly, presenting both challenges and...
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Carolyn Lighty
Sep 18, 20247 min read
Breaking Barriers of Entry: Indian Companies Master US Market Entry with Smart GTM Tactics
As India's economic influence continues to grow, many Indian companies are setting their sights on the lucrative US market. However,...
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Carolyn Lighty
Dec 29, 20236 min read
Is a Fractional CMO the Unicorn Your Company Didn't Know It Needed?
The process of finding and hiring the right Fractional CMO demands a strategic approach, meticulous assessment and a keen eye for alignment.
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