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Leading CXOs Are Refining Marketing Strategies Amid Economic Uncertainty—Not Cutting Them
Even the strongest bulls feel the weight of economic uncertainty, but savvy marketers know that downturns are opportunities to refine,...
Carolyn Lighty
Apr 21, 20252 min read


Zugzwang: When Every Move is the Wrong Move, in Chess and in Business
In chess, there's a situation called "Zugzwang." It's a German word that roughly translates to "compulsion to move." For the most part,...
Carolyn Lighty
Feb 15, 20253 min read


How Your Growth-Challenged Business Can Pull an Eagles-Style Upset
A symbolic reference to the match-up between the Philadelphia Eagles and the Kansas City Chiefs. Growth-challenged businesses can learn...
Carolyn Lighty
Feb 10, 20253 min read


The Changing Landscape of DEI Support: Challenges and Opportunities for Nonprofits
As the sun sets on traditional DEI commitments, and we prepare to face obstacles and setbacks due to the changing DEI climate, there is a...
Carolyn Lighty
Jan 30, 20253 min read
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